AI Insights · Timothy · July 2024
Q2 2024: Performance of Leading iOS Virtual Fitness Apps in the US
An overview of the US iOS virtual fitness market in Q2 2024, showcasing download and user engagement trends for the top applications. Sensor Tower provides detailed insights into the virtual fitness landscape.
In Q2 2024, the iOS virtual fitness domain witnessed varied user engagement and download trends across leading applications. Here's a glimpse into how top virtual fitness programs performed in the US market, with data sourced from Sensor Tower.
Strava: Run, Bike, Hike saw a steady rise in revenue, peaking at around $7K in late June, with downloads reaching up to 1.9K in late April. Weekly active users fluctuated mildly but ended the quarter with a slight increase.
Fitness & Home Workout by Fitify maintained a revenue trend with a mid-quarter dip but recovered to nearly $8K by mid-June. Downloads showed a peak of 1.8K in late April, while active users saw a peak of 3.5K in the same period.
Garmin Connect™ recorded no revenue but showed downloads peaking at 1.1K in early May. The app's weekly active users remained robust, staying above 42K throughout the quarter.
Running Walking Tracker Goals experienced its highest revenue in mid-April at just under $1K and saw downloads reach 1.1K in early April. Weekly active users peaked at 2.7K in early April.
Lastly, Mi Fitness (Xiaomi Wear Lite) also showed no revenue but had downloads gradually increase to over 780 by the end of June. Active users saw a steady rise, ending the quarter with 3.8K weekly active users.
For more detailed insights and analysis, Sensor Tower's comprehensive reports offer an in-depth look at the virtual fitness application market.
